Good to Great: Why Some Companies Make the Leap and Others Don't

Built on a five-year research project at Stanford, Good to Great answers the question: Can a good company become a great company and, if so, how? Jim Collins studied a group of exceptional companies who made the leap from average to exceptional results and sustained those results for at least fifteen years. After the leap, these companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.