(6800 reviews)
Misbehaving: The Making of Behavioral Economics
Richard Thaler, Nobel laureate in economics, tells the story of how behavioral economics challenged the rational-agent model that dominated economic thinking. Part memoir and part history of a field, this is the clearest account of why behavioral insights matter in real markets.
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📄 432 pages⏱ ~4 hr read📅 2015
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About this book
Richard Thaler, Nobel laureate in economics, tells the story of how behavioral economics challenged the rational-agent model that dominated economic thinking. Part memoir and part history of a field, this is the clearest account of why behavioral insights matter in real markets.
In English
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