20 Free Book Promotion Sites for Authors (2026) - Skriuwer

Last updated September 24, 2026.

Free book promotion sites for authors are platforms, newsletters, and reader communities that feature a book to their existing audience at no charge, usually in exchange for the book being free or discounted for a set window. The strongest ones (Goodreads giveaways, Freebooksy's free tier, Fussy Librarian) reach tens of thousands of readers for zero cash outlay. This guide ranks 20 of them by real reach against submission effort, so you can skip the ones that waste an afternoon.

You just published a book, your budget for marketing is close to zero, and every "book promotion" search result wants $50 to $200 for a featured spot. Free book promotion sites for authors do exist, they're just harder to find than the paid ones, because nobody is paying to advertise them to you. This list covers the sites that genuinely have a no-cost tier, what they actually require in return, and which ones are worth your submission versus which ones waste an afternoon. If you haven't picked where to publish yet, start with our list of the best free self-publishing platforms, since a couple of these promotion sites only accept books listed on specific retailers.

At Skriuwer, we spend our days recommending books to readers, which means we also watch which discovery channels actually move a title and which ones are noise. This list reflects that side of the equation: what gets a book in front of real readers who buy or download it, not what has the biggest submission form.

Site	Cost	Best for	Typical turnaround
Goodreads Author Program	Free	Any genre, giveaways	Ongoing
Freebooksy (free tier)	Free (paid tier available)	Free-day promos	2-3 weeks
Fussy Librarian	Free-adjacent	Rating-screened books	1-2 weeks
OHFB	Free (limited slots)	Free Amazon titles	Monthly window
Online Book Club	Free	Fiction and nonfiction catalog listing	1-4 weeks
Digital Book Today	Free ($0.99-$2.99 books)	Genre-specific lists	3+ weeks
BookRaid	Free (paid boost available)	Cross-genre reach	1-2 weeks
Reddit genre communities	Free	Engaged niche readers	Same day
Skriuwer (free listing)	Free (placements from €29)	History, mythology, true crime, nonfiction, most genres	2 business days

One entry on that table is ours, so here is the disclosure up front. Skriuwer lists any real book for free: a permanent page with your cover, description, and an Amazon buy button, up to three books per author, no card and no account. We check submissions by hand, usually within 2 business days. Placements inside our best-of articles cost money, from €29 one-time, but the listing itself never will. List your book on Skriuwer for free, or read how the free listing works.

What are free book promotion websites?

Free book promotion websites are the same thing as free book promotion sites: platforms like Goodreads, Freebooksy, and OHFB that feature your book to an existing reader audience at no charge. The word "website" versus "site" doesn't change what you're submitting to. What matters is whether the free tier gets your book real visibility or just a form to fill out, which is why this list ranks each one by actual reach.

Best truly free book promotion sites

These sites let you submit at no cost, no credit card, no upsell required to get listed at all. Paid tiers usually exist alongside the free one for more visibility, but the free tier is real, not a bait-and-switch.

1. Online Book Club

Online Book Club runs a free listing option alongside its paid review service. The free submission gets your book added to their catalog, which readers browse by genre, and occasionally features titles in their newsletter. It works best for fiction and nonfiction with broad reader appeal rather than niche nonfiction.

2. Digital Book Today

Digital Book Today accepts free submissions for books priced at $0.99 to $2.99, featuring them in genre-specific lists that go out to their reader base. Turnaround can take a few weeks since the free tier queues behind paid listings, so submit at least three weeks before your promotion date.

3. OHFB (One Hundred Free Books)

OHFB has a limited free submission window each month for books that are free on Amazon. It's competitive because everyone wants the free slot, but landing one puts your book in front of an engaged list of free-book hunters. Submit your best-reviewed title, since OHFB screens for rating quality even on the free tier.

4. Reading Deals

Reading Deals runs free listings for free and discounted ebooks across genres. The audience is smaller than the big-name paid sites, but the barrier to entry is also lower, and it's a reasonable stacking option alongside two or three other free listings in the same week.

5. Fkbooksandtips (Free Kindle Books and Tips)

This site's free tier is limited and slower to secure than its paid slots, but it maintains a genuinely large Kindle-reading subscriber base. Worth the submission for free promotions specifically, since that's where the free tier applies.

Free (or mostly free) social and community channels

These aren't submission-based promo sites in the traditional sense, but they cost nothing beyond your time and consistently outperform low-tier paid promo sites for engaged reach.

6. Goodreads Author Program

Goodreads lets you claim an author profile, run giveaways, and post updates to followers for free. Giveaways in particular generate real visibility: every entrant sees your book cover and blurb, and many add it to their "want to read" shelf even without winning. This is one of the highest-leverage free tools available to any author.

7. Reddit genre communities

Subreddits like r/booksuggestions, r/selfpublish, and genre-specific communities (r/Fantasy, r/RomanceBooks) allow author participation under their specific self-promotion rules. Read the rules for each subreddit before posting; most require a ratio of genuine participation to promotional posts, and violating that gets you banned. Done correctly, a well-received post in a large genre subreddit can outperform a $100 paid promo site.

8. BookTok and Bookstagram

TikTok and Instagram cost nothing to post on, and the book community on both platforms (BookTok specifically) has driven measurable backlist sales spikes for both indie and traditionally published authors. The catch is that it takes consistent posting over months, not a single post, to build traction. Treat it as a long game, not a promotion tactic for a single launch week.

9. Facebook reader groups

Genre-specific Facebook groups (thriller readers, romance readers, sci-fi readers) often allow scheduled "self-promo days." Join several relevant to your genre, read each group's posting rules, and participate genuinely between promotional posts. Group admins ban authors who only show up to sell.

Free tools that support a promotion, not just list your book

10. Reader magnet delivery tools

Several free-tier tools exist purely to deliver a reader magnet (a short story, sample chapters, a bonus epilogue) to new subscribers, which supports a promotion rather than generating traffic on its own. Pair whichever one you use with a newsletter swap (see below) to actually drive readers to the free download.

11. Author group promotions

A handful of platforms let authors pool audiences for free by building shared reader magnet landing pages and running group promos together. The value is entirely in the pooling: you get exposure to other authors' mailing lists in exchange for offering the same to yours.

12. Author newsletter swaps

Not a "site" in the traditional sense, but newsletter swaps, where two authors feature each other's book to their existing subscriber lists, cost nothing and often convert better than cold promo sites because the recommendation comes from a trusted source. Facebook groups like "Newsletter Swap for Authors" exist specifically to arrange these.

13. Written Word Media free newsletter

Written Word Media (which owns several paid promo sites) publishes a free newsletter with marketing advice and occasionally features reader deals. It's not a guaranteed listing, but subscribing keeps you aware of free promotional opportunities they run periodically.

14. Library Thing Early Reviewers

Library Thing's Early Reviewers program is free to list a book in, and it reaches a reader base that leaves reviews reliably, which compounds into future discoverability on Amazon and Goodreads. Reviews from this program tend to be more thoughtful than average, since the readers self-select for genuine interest.

15. Your own back catalog

If you have more than one book published, cross-promoting your own titles in the back matter, on your website, and through a free "also by this author" page costs nothing and is the single most overlooked free promotion channel. Readers who finish one book and immediately see what else you've written convert at a far higher rate than any external promo site.

More free and free-tier sites worth checking

These five come up constantly in author marketing circles and belong on any submission shortlist alongside the fifteen above.

16. Freebooksy

Freebooksy runs a paid featured-deal service, but its free-book submission tier still reaches a genre-segmented reader list at no cost. It's more selective than the smaller sites on this list, so a clean, well-reviewed listing matters more here than volume submitting.

17. Fussy Librarian

Fussy Librarian screens submissions by star rating even on its lower-cost tiers, but authors report free-adjacent slots opening for promotional books that meet its quality bar. Worth checking their current submission page directly, since availability shifts month to month.

18. BookRaid

BookRaid lets you list a book for free with an optional paid boost for more visibility. The free tier alone reaches a cross-genre audience that's smaller than the big names but costs nothing to test.

19. EReaderIQ

EReaderIQ tracks Kindle price drops and free-book windows, and a free listing there puts your title in front of deal-hunting readers who specifically watch for $0 and discounted books.

20. Books Butterfly

Books Butterfly promotes new releases to an email list of 300,000+ subscribers through a mostly free submission process, with paid options for guaranteed placement. It leans toward books with an existing review base, so build a handful of reviews first.

Is BookBub Featured Deals free?

No. BookBub's Featured Deals cost money and often sell out weeks in advance for popular categories, which is exactly why this list focuses on the genuinely free alternatives instead. BookBub does offer a free author-follow feature that builds an audience over time at no cost, separate from its paid deal placements.

How do free book promotion sites make money if listing is free?

Most run a freemium model: the free tier drives traffic and builds their reader list, while a paid tier sells guaranteed placement, faster turnaround, or a bigger newsletter slot to authors who want more certainty than the free queue offers. A handful (Goodreads, Reddit, BookTok) make nothing directly from authors and monetize the platform itself instead.

What do paid book promotion services offer that free sites don't?

Book promotion services are companies that guarantee a placement in front of a screened reader list for a flat fee, usually $20 to $300. Free sites queue you behind paid listings with no guarantee; paid services lock in a fixed date and audience size.

Named examples include Written Word Media's paid tiers, BookBub Featured Deals, Bknights, and Robin Reads. The trade is certainty: a paid slot goes out on a fixed date to a fixed audience, while a free submission queues behind paid listings and might not run at all. For a first launch, stack the free sites in this list before spending on a paid service. Save the paid spend for a bigger release once you have reviews to back it.

How much do book promotion services cost?

Book promotion services cost $20 to $400 for a single paid listing site, $100 to $300 a month for social ads, $50 to $450 for ARC distribution through NetGalley, and $1,000 to $5,000 a month for a publicist, according to 2026 marketplace pricing from Reedsy and Fiverr. Most single-service packages average $75 to $200.

The range is wide because each service delivers something different. A promo site slot is a one-time fee for a fixed audience on a fixed date. A publicist bills monthly for ongoing media outreach, not a single placement. Match the spend to the goal: a sales bump for one launch week needs a promo site, not a publicist retainer.

What are the best book promotion services for a bigger budget?

The best book promotion services for a bigger budget are BookBub Featured Deals for guaranteed reach, a book publicist for media and podcast placement, and NetGalley for reviewer access starting around $399. Written Word Media's paid tiers and genre-specific newsletter services round out the list. Match the service to your goal, a sales spike, press coverage, or reviews, not just the price tag.

• BookBub Featured Deals: the highest-reach paid slot, often sold out weeks ahead for popular categories.
• A book publicist: pitches your title to media, podcasters, and reviewers for third-party coverage a paid ad can't buy.
• NetGalley: gets your book in front of librarians and booksellers, not just readers, which matters for library and bookstore orders.
• Genre-specific newsletter services: Fussy Librarian and Freebooksy's paid tiers guarantee a slot instead of queuing behind free submissions.

What are good book promotion ideas beyond submission sites?

Good book promotion ideas beyond submission sites include a launch-week Goodreads giveaway, a newsletter swap with an author in your genre, three months of consistent BookTok or Bookstagram posts, and cross-promoting your backlist in every book's back matter. These cost time instead of money, and they compound the free listings above rather than replacing them.

1. Run a launch-week Goodreads giveaway. Costs nothing but a copy or two, and every entrant sees your cover and blurb, win or not.
2. Arrange a newsletter swap. Trade a feature slot with an author in your genre. The recommendation lands from a trusted source, not a cold promo site.
3. Post consistently on BookTok or Bookstagram for three months. One post rarely moves anything; a sustained posting habit does.
4. Cross-promote your own backlist. An "also by this author" page and a back-matter link convert better than any external site, and cost nothing to add.
5. Host a launch event. A short Zoom reading and Q&A, or an in-person bookstore signing, gives your existing network a specific date to share.
6. Pitch a genre podcast. Smaller audience than a listing site, more engaged, and free to ask for a guest spot.
7. Offer an ARC to your own mailing list. Readers who already follow you convert into early reviews faster than any cold outreach, and those reviews clear the rating bar for the stricter free sites above.
8. Time a limited price drop around a promotion. Pairing a 99-cent window with one of the free sites above (most of them screen for a discounted price anyway) gets more mileage out of the same submission.

Start building the author platform (website, newsletter, social presence) three to six months before launch, since none of these ideas work as a single push in launch week alone.

How do I promote my book with no money?

Promote a book with no money by stacking free channels: a Goodreads giveaway, two or three genre-matched free listings from the sites above, a newsletter swap, and consistent BookTok or Bookstagram posts. None of these require a card or a budget, only submission time and a few months of consistent posting.

Where can I make a free book promotion poster?

Canva, Book Brush, and Adobe Express all have free book promotion poster templates built for authors, no design skill needed. Book Brush is purpose-built for book marketing images specifically, while Canva and Adobe Express offer broader template libraries you can adapt.

You don't need a poster to submit to any site on this list, since submission forms only ask for your cover image and blurb. A poster matters for channels these sites don't cover: a launch-day graphic for Instagram or Facebook, a printable flyer for a local bookstore event, or a pinned image on your author page. Book Brush's free tier includes templates sized for the exact dimensions Amazon, Instagram, and Facebook expect, which saves the guesswork of resizing a Canva export by hand. If you're promoting a giveaway specifically, pair the poster with your Goodreads Author Program listing above rather than treating it as a separate channel.

Is there a free alternative to Canva for a book promotion poster?

Yes. PosterMyWall offers over 360 free, editable book promotion templates for posters, flyers, and social graphics, no design experience needed. It works as a direct alternative to Canva or Adobe Express when you want a template built specifically for book marketing rather than a general-purpose design tool.

Between the three, Book Brush stays the strongest pick for exact retailer and social dimensions, PosterMyWall wins on template volume for a printable flyer or bookstore event poster, and Canva wins on flexibility if you're also designing other marketing assets for the same launch.

How to pick which free sites are worth your time

With over a dozen options and limited hours, submitting to everything is a mistake. Filter by three questions:

• Does the audience match your genre? A free listing on a site whose readers want cozy mysteries won't move a hard sci-fi title, regardless of subscriber count.
• What does the free tier actually include? Some "free" sites bury the real free option under three clicks of upsells. If a listing takes more than 10 minutes to submit, check whether the free tier is worth that time first.
• Do they require a minimum rating or review count? Several sites on this list (OHFB, Fussy Librarian's free-adjacent tier) screen submissions by star rating. Don't waste a submission slot on a book that won't clear their bar; build reviews first.

How do I choose the right free book promotion website for a first launch?

Start with Goodreads Author Program and one genre-matched site from this list, since a first launch with zero reviews gets rejected by the stricter rating-screened sites (OHFB, Fussy Librarian). Run a giveaway, submit to two or three lower-barrier free sites in the same week, then add the rating-screened sites once you have a handful of reviews.

Frequently asked questions

Are free book promotion sites actually effective?

Yes, when matched to genre and stacked together. A single free listing rarely moves the needle alone, but combining three or four free sites plus a Goodreads giveaway and a newsletter swap in the same week produces a visible sales or download bump for most genres.

How many free book promotion sites should I submit to at once?

Three to five in the same week is the sweet spot. Fewer than that limits your reach; more than that spreads your launch window too thin and makes it hard to tell which channel actually worked.

Do free book promotion sites require my book to be free or discounted?

Most do. Sites built for free-book hunters (OHFB, Reading Deals) require the book to be $0. Others accept discounted books at $0.99 to $2.99. Check each site's requirement before submitting; a mismatched price gets your submission rejected outright.

Can I use free book promotion sites for a first-time launch?

Yes, but pair them with reviews first if possible. Sites that screen by star rating will reject a brand-new book with zero reviews, so a small ARC or beta-reader push before launch widens which free sites will accept you.

What's the difference between free book promotion sites and paid ones?

Paid sites (BookBub Featured Deals being the top tier) guarantee placement and typically reach a larger, more curated list, which is why they charge. Free sites either have smaller reach, slower turnaround, or more competition for limited free slots, but cost nothing to try.

Do book promotion sites work for nonfiction?

Many are fiction-heavy, but Online Book Club, Digital Book Today, and genre-specific Reddit and Facebook communities all accept nonfiction. Search each site's genre categories before assuming it's fiction-only.

How far in advance should I submit to a free book promotion site?

Two to three weeks minimum. Free tiers queue behind paid submissions on most sites, and some (like OHFB) only open free slots on specific days each month.

Are free book promotion websites the same as free book promotion sites?

Yes, they're the same thing. "Website" and "site" describe the same platforms in this context, so any list built around one term applies to the other.

Which free book promotion website has the widest reach?

Goodreads Author Program, because every user already has an account and giveaway entrants see your cover and blurb even if they don't win. Freebooksy's free tier reaches the widest email-list audience among the submission-based sites on this list.

What's the difference between free book promotion sites and paid book promotion services?

Free sites let you submit a listing at no cost with no placement guarantee, while paid book promotion services (BookBub Featured Deals, Written Word Media's paid tiers) charge a flat fee for a guaranteed date and audience size. Free sites work best stacked together for a low-budget launch. Paid services make sense once you have reviews and a bigger budget for a single high-impact push.

Do I need a promotional poster or graphic to submit to these sites?

Most free book promotion sites only need your cover image and blurb, not a separate poster. If you want one anyway for social media or a launch announcement, free tools like Canva have book promotion poster templates you can customize in minutes, no design skill or budget required.

What are the best book promotion services for authors?

BookBub Featured Deals, a book publicist, and NetGalley are the best-known paid book promotion services, each solving a different problem: guaranteed reach, media coverage, or reviewer access. Free sites and social channels handle everything else on a launch budget of zero.

What are some book promotion ideas that don't cost anything?

A Goodreads giveaway, a newsletter swap with another author, consistent BookTok or Bookstagram posts, and cross-promoting your own backlist in the back matter all cost nothing but time, and they stack well with the free sites above.

How much does it cost to hire a book promotion service?

Single paid listing sites run $20 to $400, ARC distribution through NetGalley runs $50 to $450, and a publicist runs $1,000 to $5,000 a month, per 2026 marketplace pricing from Reedsy and Fiverr. Most single-service packages average $75 to $200, well below a full publicist retainer.

Is PosterMyWall free for a book promotion poster?

Yes, PosterMyWall's core template library is free to use and edit, with over 360 book promotion designs to choose from. Paid tiers exist for premium templates and watermark removal, but the free tier covers a standard launch-day poster or flyer without a card.

Keep your promotion budget for what works

Free book promotion sites won't replace a strong Amazon algorithm push or a well-timed BookBub Featured Deal, but they're not meant to. Used correctly, in a genre-matched stack, they fill the gap between "no budget" and "first paid promo," and several (Goodreads giveaways, newsletter swaps, your own back catalog) belong in every author's toolkit regardless of budget.

And if your book is finished and on Amazon, the cheapest permanent step is a free listing on Skriuwer. It takes one form and gives your book a page that stays up, with no promo day and no expiry.

If you're building your next release and want to see what's actually working across genres right now, browse our current picks in psychology and writing craft, or explore the full Skriuwer catalog for what's resonating with readers in your genre right now.

Keep Reading on Skriuwer

Getting a book in front of readers is only half the job. These guides go deeper on the craft side:

• The best books on writing craft, from The Elements of Style to Story by Robert McKee.
• The best books about creativity for building the habits that get a manuscript finished.
• Our full curated psychology book collection for understanding what makes readers pick up (and finish) a book.