Book Promotion Services: What You Are Actually Buying
Book promotion services all sound alike and sell very different things. Some sell a day, some sell a campaign, one kind sells a permanent spot. Here is what each delivers, and what Skriuwer offers in plain terms: a listing that is free and a placement that is one-time.
Free
no fee, no card
2 days
usual turnaround
Forever
no expiry
The five kinds of book promotion service
Publicity and PR
Pitches to press, podcasts, and media. Slow, expensive, and the results depend on whether your book has a story beyond itself. Nothing is guaranteed and nothing is permanent.
Blog tours
A run of reviews and guest posts across small blogs over a couple of weeks. The posts stay up, the traffic mostly does not. Value depends entirely on which blogs.
Newsletter blasts
A paid slot in a deal mailing. One day of clicks, needs a discount, sold by the day. The most measurable of the five.
Ad management
Someone runs your Amazon or Facebook ads for a fee on top of the ad spend. Works if the page converts and the manager is honest about when to stop.
Placements in content that ranks
Your book written into an article that Google already sends readers to. Pay once, stays up. This is what Skriuwer sells, from €29, on top of a listing that is free.
What Skriuwer does and does not do
We do not run ads, pitch press, or organise tours. We run a book recommendation site with over a thousand best-of lists, and we sell two things to authors: nothing, for a permanent listing, and a one-time fee for a placement inside a list. Both are checked by a person, both are labelled honestly, and neither expires.
Free listing, optional placement
The listing itself is free and permanent: your own book page, an Amazon buy button, and a badge for your site. Free pages stay out of Google on purpose.
Want readers? A placement puts your book inside one of the best-of articles that bring the traffic, and opens your page up to Google. One-time fee per book, no renewals. Buys the spot in the article, not the listing.
1 book
€29
one placement, one-time
3 books
€24 / book
€72 total, save €15
5 books
€19 / book
€95 total, save €50
10+ books
€14 / book
Best for series and publishers
The listing is the free part. Start there.
No fee, no card, no account. Fill in the form and we build your page, usually within 2 business days. Add a placement later if you want readers.
List my book for freeWant readers too? Placements from €29, one-time
Common questions
Are book promotion services worth the money?
The ones that leave something permanent behind can be. The ones that sell a day of attention are worth it only for a launch, and only if the product page converts. Do the free permanent steps before you buy anything.
What does Skriuwer's service include?
The free part: a permanent page with cover, description, and buy button, listed on the genre pages. The paid part: a hand-written paragraph about your book inside one of our best-of articles, your page opened to Google, and a Featured mark. One-time, from €29.
Do you offer packages or monthly plans?
No. Placements are priced per book, with volume pricing for three, five, or ten or more. There is nothing to renew.
Can a service guarantee sales?
No honest one can. What a service can guarantee is where your book will appear and for how long. Ask for that in writing and walk away from anyone who promises numbers.
How do I know a promotion service is legitimate?
Prices on the page, paid content labelled, a site that readers actually visit. Our book promotion sites page has the full checklist.
Related: paid book promotion, book advertising, and book promotion sites.