Start with Why: How Great Leaders Inspire Everyone to Take Action

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on this book. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? He then invites us to look at companies like Apple, businesses like Harley Davidson, and leaders like Martin Luther King Jr. and Steve Jobs. The pattern is unmistakable: they all think, act, and communicate in the exact same way.